If you know me, you know I tend to become a brand evangelist for brands I love. It’s rare, however, that I get this passionate about new brands — it only happens every once in a while — but after last Thursday evening, I have a new brand to add to my list: Dinner Lab.
Michael and I are definitely foodies (he is a chef, after all), so we were pretty excited when we first heard Dinner Lab was launching in Phoenix a couple months ago.
The concept is simple yet so very unique: you buy an annual membership to gain access to the list of events that happen throughout the year. When an event menu/chef strikes your interest, you pay for tickets to that event, but you have no idea where it will be until the day before. The day prior, you get an email with the location of your pop-up dinner.
These events are not held in restaurants, but rather, at any number of random places around town. The first Phoenix event was on a pedestrian bridge over Tempe Town Lake, and the second (which we attended) was held at the Monorchid Gallery in the Roosevelt Row Arts District.
These “pop-up restaurants” include only cafeteria-style seating, so you’re encouraged to enjoy your meal with your fellow Dinner Lab guests — we loved that component of it!
All drinks, food and tips are included in your ticket fee. The dinner was five-courses, and each course was pretty amazing. Before and after, the night’s chef mingled with guests to discuss the menu and get feedback.
Overall, it was a really great night full of good conversation, tasty libations and delicious food! Michael and I will certainly be attending more Dinner Labs around Phoenix, and hope to see you there!